Client: Grafill
Dicipline: Art Direction, Visual Identity
The National Norwegian Design Awards (Norwegian: Visuelt) is the largest annual event within visual
communication in Scandinavia. The event consists of a two-day seminar, a creative contest, the award ceremony and a final exhibition.
[ info: grafill.no ]
The creative industry constantly interacts with the human senses.
The identity explores the theory on how a conceptual idea can shape graphic design.
It was developed around specific objects which are conceptually based on the creative event, and which finally constitutes fictional worlds.
Eye ball = Contest submission
Regaring the contest all communications were based around the sight sense.
→ Eye test chart / deadline poster.
The Visuelt Catalog
A 140 page catalog presenting the contest winners, that was handed out at the exhibition opening.
The Press Room
Videos shown at the awards ceremony, annoncing contest winners and jury statements.
→ Award show category introduction.
→ Graphics inspired by test images for different screen based devices.
→ Award show category introduction.
→ Exhibition view. Foto: Tanja Steen
The Lecture Room
The seminars are about learning, participating in workshops and meeting friends.
They were therefore presented as a classroom-setting focused around the hearing sense.
→ introduction vignettes for speakers at the Visuelt seminars.
→ introduction vignettes for speakers at the Visuelt seminars.
