FINN.no is one of Norway's best loved and well known brands. Being the dominant advertising platform in Norway,
FINN has around 3.5 million users a week.
[ FINN.no ]
Their visual identity was renewed by creating an organized and flexible system that would fit the digital brand,
and work well on all surfaces.
The logo and the identity pattern was inspired by FINN's origin, small newspaper ads, developed in to squares and boxes.
Date: 2016 —
The project was made while working forBrandlabin collaboration with: Miriam Skovholt Mortensen (creative director) & Anders Drage,
Strategy: Monna Nordhagen,
Project Manager: Caroline Hanssen.
→ We developed visual and verbal material and examples that would inspire the implementation of identity digitally.
→ Icons for different sections at FINN.no
→ The logo was made responsive so it can have memorability all the way down to the Apple Watch icon.
→ App icon
→The pattern was inspired by FINN's origin, small newspaper ads, developed in to squares and boxes.
→ The typeface "FINN Type" was made in collaboration with
Letters From Sweden.
The font is a rounded version of their earlier released font Lab Groteque and exists in six weights.