Client: Formulæ Perfume
Project made while working at Bleed. Project Manager: Marie Steen.
The custom typeface BB. Perfume is a display typeface designed exclusively for Formulæ perfume. The typeface is a monospaced neo-grotesque based on the evenly-spaced grid of old letter boards. To make the kerning work, the alphanumeric characters use the same width. The typeface consists of capital letters and are intended for use on headlines and shorter passages of text.
→ Typeface used on a proposed perfume bootle for Formulæ Perfume.
→ The typeface is inspired by this letter board found at Carl Berner in Oslo. To make the kerning for letter boards to work, the alphanumeric characters use the same width. Based on this strict grid, the typeface was created.